November Communication Workshop Highlights
Learning to speak the Gospel in the “heart language” of our listeners is vital to our mission to reach the lost. This was the key point at November’s BHC Communication Workshop in Nipomo, led by CCBA specialists, Brook Ewbank and John Wallace.
John shared the biblical basis for using culturally relevant communication, citing examples from the ministries of Jesus and the Apostle Paul. He highlighted the significance of the miracle at Pentecost (Acts 2), where each listener heard the wonders of God in their own native language. The group discussed how culture should influence our art forms and styles.
Brook led a lively discussion on demographics. She demonstrated to the group how they could use demographics to understand and to engage their communities more effectively, considering such factors as age groupings, ethnicities, and projected population change. She challenged each church to develop a profile of their respective community’s “typical” resident based on demographic information available through CCBA. Workshop attendee Pastor Darin Wilt was glad to learn about the resources CCBA provides to help churches “build and market the church ultimately for Jesus Christ so we can reach as many people as possible.”
John wrapped up the workshop by giving practical tips on how to implement an effective communication strategy. He touched on topics like “What Not to Say to a First Time Guest” and surveyed the various information technologies (email, websites, and social media) designed to manage and to extend the reach of our message.